Struggling to overcome violence and poverty is a common image seen in movies and music about those who live in Compton, California. For West Coast rapper and CEO, OG Cuicide, it’s all just a part of his life.
He’s dealt with hardships from having been abandoned by his parents at eighteen months old, to having to make it through foster homes. With no place to truly call home, he took to the streets and their offers of gang banging, robbing and hustling. Still overwhelmed with anger and depression, Darnell Price made an attempt at taking his own life at 22 years old.
Price would survive and woke up out of a coma with a renewed sense of determination.
Just two years after the life-changing brush with death that spawned his rap name, he signed his first record deal and recorded his debut album “Final Exit”. The album reflected his life before the coma including constant living on the edge. This opened the door for his future in music.
Since then he’s released a second album, toured across Japan, France, and Germany and taken up acting.
He started his own music label CG Records and a magazine publication One West Magazine. One West Magazine is complimented with a popular internet radio network and a foundation that advocates for suicide awareness, bullying, and many other social issues.
The magazine has featured exclusive cover stories on Chris Brown, Nick Cannon, and other top celebrities. One West has distribution with multiple store outlets including retail powerhouse 7-11.
OG Cuicide released the album “Never Give Up”, a theme that continues his crusade to spread his message of overcoming insurmountable odds.
Darnell Price has been instrumental in developing lots of careers and represents hope to many in his community. “Looking back on my life from the past until now I never gave up and I know for sure there is a God and I’m here for a reason,” Cuicide reflects. “So to the world I say no matter what you’ve been through, you can make it”.
Linked In: Don Cizzle