Rolling Loud Festival is proud of its partnership with The Black Music Action Coalition (BMAC), continuing with Rolling Loud Miami 2022, happening at Hard Rock Stadium in Miami, Florida on July 22nd to July 24th. Together, BMAC and Rolling Loud prioritize activism, community, and awareness of social justice issues with a series of panel discussions, fundraising initiatives, and more, continuing their mission to fight against all forms of discrimination and inspire the community to be the change they want to see in the world. The Miami partnership continues a relationship with BMAC and Rolling Loud that started at December’s Rolling Loud California.
Throughout the 3-day festival, attendees can experience the BMAC Community Lounge, a space within the festival that celebrates the intersection of music and activism. The BMAC Community Lounge will feature world-renowned artist Bradley Theodore, who will paint a portrait over the 3 days that illuminates that intersection. This one-of-a-kind portrait will be auctioned at BMAC’s 2nd Annual Music In Action Awards Gala on September 22nd. Along with the painting, the BMAC Community Lounge boasts some of the hottest DJs spinning music, and merch stands with exclusive Rolling Loud-designed BMAC merch. The BMAC Community Lounge will return in September for Rolling Loud New York.
“Black Music Action Coalition is committed to creating pipelines and access for the next generation of Black artists, industry leaders, and change agents. Our presence at the Rolling Loud Festivals shows our young people that their voices are being heard and there are people who are actively working to level the playing field. We believe they are the generation that will force this country to live up to its promise. Hip-Hop is a global force that has proven to have the power to bring people together and to force change, and with Rolling Loud being the biggest Hip-Hop Festival in the world, we thank Matt and Tariq, who is a member of BMAC’s ELC, for their partnership so we can keep the call for social and racial justice on the forefront. From Rap On Trial to the execution of Jayland Walker, we need this generation to be active in policymaking and everyone must use their influence, resources, and power to move past the conversation into real action and change.” state Prophet, co-founder/co-chair of BMAC.
Rolling Loud and Black Music Action Coalition will host a panel discussion on the Rolling Loud Livestream featuring industry thought leaders, activists, and musicians who have used their platforms to advocate for change. With panelists including BMAC ELC members Amina Diop (former manager of Young Thug) and Attorney Vince Philips (attorney for NBA Youngboy), plus more to be announced, the panel will discuss issues around BMAC’s federal legislation proposal to prohibit the use of rap lyrics to prosecute cases. The organizations look to foster an environment where fans can express themselves, explore new ideas, and advocate for whatever they believe in. The Rolling Loud Livestream airs each festival day at Twitch.tv/RollingLoud.
“Rolling Loud is proud of our continuing partnership with the Black Music Action Coalition. Our partnership helps BMAC keep the fight for racial and social justice alive and encourages artists and fans to stand up for what they believe in. Rolling Loud, like hip-hop, is rooted in community, and we hope that all members of the Rolling Loud community do their part.” – Tariq Cherif, Co-Founder/CEO of Rolling Loud.