Devon Jeweler Continues to Shine Throughout The Inland Empire

By: Aaron C. Williams

After 20 years in the jewelry industry, what separates Devon from his competitors (besides the inventory) is their student mindset; that willingness to learn and master new tricks of the trade. From jewelry selection, cleaning, and appraisals, to chain and watch repair, as well as the ever-evolving grill game—there’s simply no length they won’t go to in order to provide quality aesthetics in the world of hip-hop and abroad.

This mentality didn’t spring from nowhere, however. It came from 12 years serving in the Navy and watching his family run things in San Bernardino. After relocating to their current Waterman location in 1999, Devon began rebranding and building the solid reputation that he’s known for to this day. Perhaps it was that military attention-to-detail which allowed a then-33-year-old Devon, with limited sales experience, to take over with such profound success.

Two decades later, Devon never expected to find himself servicing the likes of Cardi B ahead of her 2019 Grammy victory for Best Rap Album. And the clientele just keeps growing.


You can find Devon on Instagram, Facebook, and at:
999 N. Waterman #D15 in San Bernardino, California.

Discover their online shop at


About Aaron C. Williams 24 Articles
Senior Editor — Aaron Williams is an artist, writer, and producer from Southern California.

Be the first to comment

Leave a Reply

Your email address will not be published.


Pin It on Pinterest

Share Your Love of Urban Entertainment