Columbia Records latest signee, Elaine, has already become a household name as the most streamed female artist in her home country, and now she’s introducing herself to the world. The South African R&B singer and songwriter is now 21 years old. Born in Pretoria, she began singing in the pre-school choir and immediately earned a love for the stage. From that point, Elaine partook in multiple talent show competitions both as a soloist and part of the choir, even winning a gold medal at 2014’s 8th World Choir Games in Riga, Latvia.
While studying in school, Elaine had the urge to create her first project that later shaped into her debut EP, Elements. The EP follows a journey through love, heartbreak and renewal, and ended up making history for Elaine making her the first female independent artist to reach No. 1 on the Apple Music Sub-Saharan African charts.
As Elaine continues to work on her debut major-label album that will discuss newfound independence and learning accountability, she aims to shed light on South Africa’s burgeoning music scene:
“I’ve got a completely different story to tell. I’m a representation of every African girl that doesn’t want to be boxed in.”
As the newest member of the Columbia Records family, Elaine unveils the highly anticipated sultry new visual for “Risky,” a standout track from her history-making debut EP, Elements. The 7-song collection blends mellow yet sweet R&B melodies with hints of trap-inspired moodiness.
Stream her debut EP, Elements below and stay connected with Elaine here.