D’USSÉ Cognac kicked off Day 1 of this year’s Rolling Loud in New York which featured performers such as Lil Uzi Vert, Moneybagg Yo, Westside Gunn, Armani White and Nicki Minaj headlining the festival.
Inside D’USSÉ’s VIP Lounge, guests were treated to a bespoke, celebrity cocktail making session with hometown rap artist Nems alongside D’USSÉ global ambassador Sullivan Doh after he hit the stage.
Later that evening, singer and songwriter Nailah Blackman joined D’USSÉ for a second cocktail making session. Guests were treated to The Achiever cocktail – equipped with D’USSÉ VSOP, pineapple, and cranberry – served exclusively to VIP attendees at the D’USSE riser.
The Cognac also hosted a VIP backstage bar at the D’USSÉ stage where festival performers like G Herbo, Moneybagg Yo, Westside Gunn, Nardo Wick, Lola Brooke and more were able to sip on the luxury cognac unwinding before and after their performances.
D’USSE also partnered up with influencer and media personality Rama Sall (@privacynbling) who caught up with New York rapper Fivio Foreign after his afternoon show.
Festival goers can expect more surprise talent appearances throughout the weekend inside D’USSE’s VIP space.