Bay Area musicians are coming together to create the Support The Soil campaign through their movement One Bay Area in support of the victims of the Northern California fires.
E-40, G-Eazy, Kehlani, P-Lo and DJ Amen are among those who collaborated to create One Bay Area and release a limited edition Yay Area shirt. Proceeds from the sales benefit Redwood Credit Union’s North Bay Fire Relief Fund after devastating fires tore through the region last month. The fires killed more than 40 people and caused more than $3 billion worth of damage, according to the Los Angeles Times.
“Coming together is most important when these terrible situations occur,” Kehlani said in a press release. “And the Bay steps up to the plate every time. Help us help our cities.”
P-Lo wasn’t in town when the fires broke out, but his heart was with his city as he learned of the news.
“I called all my friends to figure out what we could do to help the victims of the fires,” he shared. “The Bay Area means so much to me, and in this dire time of need, we are uniting to help the people who were affected by the fires and do whatever we can to help.”
DJ Amen, a member of the Young California collective, expressed the importance of the timing of the relief, with many people homeless for the holidays.
“The 24-hour news coverage has ended, but the hardest holidays ever for the soil that raised us is about to begin,” he said. “Most of my mother’s neighborhood (over 100 homes) has been reduced to piles of ash. It’s important as pillars of our culture that we use our platforms for our friends and family that have been affected and displaced.”
The Support The Soil shirts are on sale now for $35 at onebayarea.co. The Redwood Credit Union’s North Bay Fire Relief Fund is seeking to raise $100,000 that will go toward financial support, food and temporary housing for the victims. The organization said it has raised $72,000 of their goal.