{"id":7917,"date":"2018-07-30T19:01:12","date_gmt":"2018-07-31T02:01:12","guid":{"rendered":"https:\/\/onewestmagazine.com\/magazine\/?p=7917"},"modified":"2018-07-30T19:05:31","modified_gmt":"2018-07-31T02:05:31","slug":"target-markets-brand-identity-indie-artists-woes","status":"publish","type":"post","link":"https:\/\/onewestmagazine.com\/magazine\/target-markets-brand-identity-indie-artists-woes\/","title":{"rendered":"Target Markets and Brand Identity: Indie-Artist\u2019s Woes"},"content":{"rendered":"<p>You\u2019ve finished your first album, your social media fan base is growing and you\u2019ve accomplished the task of having your music showcased on various streaming platforms. So now what? What\u2019s your next plan of action? Who is it for? In other words, who is your audience? Knowing your audience or target market is a critical component to the success of any business and brand identity; however, it is one of the most ignored based on assumption.<\/p>\n<p><a href=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2018\/07\/k.hiphop-pic8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7918\" src=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2018\/07\/k.hiphop-pic8.jpg\" alt=\"\" width=\"299\" height=\"168\" \/><\/a><\/p>\n<p>Society in general listens to music; however, not everyone will engage or entertain your style or genre so if ever asked, \u201cEverybody that likes music\u201d is not considered an audience. Carefully crafting a sound as R&amp;B, hip-hop, adult-contemporary, gospel, soul, country, etc., artists typically have a particular fan base that cater to their particular style. A specific niche-group or demographic is drawn in who support artists by attending performances, purchasing merchandise such as clothing and other related apparel, music, books, and who follow artists on social media. This group shall be recognized as an audience or \u201ctarget market\u201d. Once identified, rather than trying to be all things to the masses, it is far more effective for artists to market their brand(s) to these niche groups which in turn will help you to stand out from the rest.<\/p>\n<p><a href=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2018\/07\/k.hiphop-pic5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7919\" src=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2018\/07\/k.hiphop-pic5.jpg\" alt=\"\" width=\"299\" height=\"168\" \/><\/a><\/p>\n<p>A demographic is the group you\u2019re targeting, for example, young males\/females between the ages of 15-25, millennial&#8217;s, the middle-class with an annual income of $75K-$90K, or single mothers between the ages of 18-30. Diverse in nature, each group would be targeted differently and based on their individual characteristics. It\u2019s critical that an artist be familiar with their demographic(s) and engage with them for a successful reach and to ensure they are reaching the core audience. Let\u2019s use Instagram as another example. An independent-artist may have 12, 319 followers. While an impressive number, each \u201cfollower\u201d is not genuine to the brand. Only 8,007 or 65% may be considered genuine or true fans\u2026the other 4,312 may be random trolls or happen to like a recent photo with no real interest in the core brand. When carefully monitored, artists can usually identify solid markets and should post and tailor messages with those groups in mind.<\/p>\n<p><a href=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2018\/07\/k.hiphop-pic2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7920\" src=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2018\/07\/k.hiphop-pic2.jpg\" alt=\"\" width=\"259\" height=\"194\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>As you can see, it\u2019s very important artists understand not only their culture but the cultures of their audience. This helps to ensure an artist has the capability to both establish and build on their brand.<\/p>\n<p>&nbsp;<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>You\u2019ve finished your first album, your social media fan base is growing and you\u2019ve accomplished the task of having your music showcased on various streaming platforms. So now what? What\u2019s your next plan of action? <a class=\"mh-excerpt-more\" href=\"https:\/\/onewestmagazine.com\/magazine\/target-markets-brand-identity-indie-artists-woes\/\" title=\"Target Markets and Brand Identity: Indie-Artist\u2019s Woes\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":49,"featured_media":7921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[11,2,3,4,1,5,6],"tags":[3262,3259,3260,3258,1047,3264,111,3263,3265,9,3261,2773,3266],"class_list":["post-7917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising","category-entertainment","category-fashion","category-features","category-home","category-lifestyle","category-music","tag-apparel","tag-artists","tag-audience","tag-brand-identity","tag-branding","tag-culture","tag-hip-hop","tag-indie-artist","tag-millenial","tag-music","tag-niche","tag-social-media","tag-target-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Target Markets and Brand Identity: Indie-Artist\u2019s Woes - One West Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onewestmagazine.com\/magazine\/target-markets-brand-identity-indie-artists-woes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target Markets and Brand Identity: Indie-Artist\u2019s Woes - One West Magazine\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve finished your first album, your social media fan base is growing and you\u2019ve accomplished the task of having your music showcased on various streaming platforms. 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