{"id":3569,"date":"2017-06-01T07:17:46","date_gmt":"2017-06-01T14:17:46","guid":{"rendered":"https:\/\/onewestmagazine.com\/magazine\/?p=3569"},"modified":"2017-06-01T07:17:46","modified_gmt":"2017-06-01T14:17:46","slug":"g-perico-future-west-coast-hip-hop","status":"publish","type":"post","link":"https:\/\/onewestmagazine.com\/magazine\/g-perico-future-west-coast-hip-hop\/","title":{"rendered":"Is G Perico The Future Of West Coast Hip-Hop?"},"content":{"rendered":"<div class=\"ug_page\">\n<p>In order to reach the studio where <a title=\"\" href=\"http:\/\/uproxx.com\/realtalk\/g-perico-how-you-feel-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">G Perico<\/a> made his scorching full-length debut album <em>All Blue<\/em>, it\u2019s necessary to navigate the Los Angeles hills with the kind of driving skill set that only a stunt driver might possess. Studio City is fairly homey on the ground level, but the deeper you head into the hills, weaving through stucco mansions behind large, almost Draconian gates, the more you notice what an escape the high elevation offers. When I finally stopped, it wasn\u2019t at the house itself, but to my Lyft driver telling me to hike the rest of the way up. This, was a far cry from South Central, Los Angeles, where the temperature is always set to survival. Studio City is a whole different world \u2014 even the people feel different. There\u2019s a mild enjoyment to just being here, relaxation and ease.<\/p>\n<p>Perico hand-picked this place and this studio just for that reason. It serves as a means to get away from his South Broadway studio, the one he refers to as a place where too many of the homies would be around to clutter things up. It\u2019s the studio where a gold plaque for<a href=\"https:\/\/www.youtube.com\/watch?v=bRChz-OYi9o\" target=\"_blank\" rel=\"noopener noreferrer\"> E-40\u2019s \u201cChoices,\u201d<\/a> \u2014 the record Perico co-produced with Poly Boy \u2014 hangs right outside, next to a slew of other plaques for a German producer who helped out Milli Vanilli deceive Grammy voters in 1990. \u201cI asked him, \u2018Did ya\u2019ll know they weren\u2019t really singing?\u201d Perico says, imitating the producer and his loose German accent. \u201c\u2018Everybody knew,\u2019 he said.\u201d<\/p>\n<p>Inside the studio, there\u2019s a blue rag draped over the microphone, a manicured stretch of speakers, a large keyboard, controller and iMac sitting on a desk. On a nearby shelf, books such as <em>The Secret<\/em> by Rhonda Byrne and <em>Success Through Stillness<\/em> by Chris Morrow and Russell Simmons stick out, brought in by friends. Stepping outside to the foyer, there\u2019s a mattress on the ground, a slew of alcohol bottles from whiskey to vodka behind it, and tables set up for lounging. It\u2019s clear there was recently a party here.<\/p>\n<p>Perico\u2019s manager Pun, a large man with a rounded face dressed in all black \u2014 right down to the black and white Dodgers hat \u2014 has a hand in plenty of Los Angeles\u2019 rap scene, from the production group League of Starz to Sage the Gemini. Their relationship is that of big brother and little brother; Pun roping Perico in after one of his infamous house parties when Perico crashed his car after having too much fun. I remark that G\u2019s the hottest young rapper in LA at the moment and both of them flash wide grins. \u201cSay that then! Say that then!\u201d they both say. Consider it said.<\/p>\n<p>\u201cKendrick kicked the LA wave off,\u201d Perico reminds us. \u201cScHoolboy about to drop. Kamaiyah about to drop. Mozzy about to drop \u2026 sh*t it\u2019s about to be lit.\u201d<\/p>\n<div id=\"400569797\" class=\"wp-caption module image aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-400569797\" src=\"http:\/\/uproxx.files.wordpress.com\/2017\/05\/g-perico-5.jpg?quality=100&amp;w=650\" alt=\"\" width=\"650\" \/><\/p>\n<p class=\"wp-media-credit\">PHILIP COSORES<\/p>\n<\/div>\n<\/div>\n<div class=\"woven-dfp-footer-new\"><\/div>\n<div class=\"ug_page\">\n<p><em>All Blue<\/em>, G Perico\u2019s follow-up to 2016\u2019s <em><a title=\"\" href=\"https:\/\/soundcloud.com\/g-perico-1\/sets\/shit-dont-stop-g-perico\" target=\"_blank\" rel=\"noopener noreferrer\">Sh*t Don\u2019t Stop<\/a><\/em> is a condensed ride through South Central, Los Angeles. It\u2019s autobiographical, thickly outlined with personal touches like the tattoos that adorn Perico\u2019s body. All his ink is a form of allegiance to himself and the Broadway Gangster Crip set that he claims, they all serve as easy reminders of West Coast slang and a hustler\u2019s mentality.<\/p>\n<p>A \u201c2 UP\u201d tattoo adorns his right hand, a BG sits at the top of his left cheek, right underneath his eye. It\u2019s clear on sight that G Perico\u2019s DNA is layered within LA hip-hop, his curls are an immediate indicator of that, though he loathes being roped in with G-Funk. He raps with the same unflinching pimp joy that swells around Too Short records, a yelp reminiscent of DJ Quik and a posture of invincibility that make him sound and feel like it\u2019s his divine right to carry the torch for tough-guy LA rap.<\/p>\n<p>\u201cI got a story to tell,\u201d he says with a relaxed tone inside the studio. \u201cI can articulate a lot and even if it\u2019s not someone\u2019s story, they can admit I\u2019m a cold motherf*cker.\u201d<\/p>\n<p><span class=\"embed-youtube\">[youtube https:\/\/www.youtube.com\/watch?v=z7qF5KphIP0?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent&amp;enablejsapi=1&amp;origin=http:%2F%2Fuproxx.com]<\/span><\/p>\n<p>As an \u201880s baby who grew up during the end of the peak crack era Los Angeles, the rapper, born Jeremy Nash has seen it all. Plenty of his friends have died or been sent to prison; some are facing indictments, others are still holding onto those same blocks and corners Perico used to pivot and work like he was Kyrie Irving running point. \u201cReal f*cked up sh*t,\u201d he says of his backstory. \u201cI didn\u2019t have no sad story because I was going to go out there and get it.\u201d<\/p>\n<p>Earlier this month, he performed at The Roxy, delivering his <em>All Blue <\/em>material for the first time as a headliner. <a title=\"\" href=\"http:\/\/thelunchtabletalks.com\/erthangskanless-tf\/\" target=\"_blank\" rel=\"noopener noreferrer\">TF<\/a> &amp; <a title=\"\" href=\"https:\/\/soundcloud.com\/cuzlightyear\" target=\"_blank\" rel=\"noopener noreferrer\">Cuz Lightyear<\/a>, two emerging acts in their own right proudly set the stage for Perico\u2019s blue crowning moment. The stage is hallowed ground for him; a box-like cathedral for other acts of his ilk who\u2019ve touched that stage and then leapt into other areas.<\/p>\n<p>It\u2019s also the scene of a memorable performance in 2016 where he took the stage only hours after getting shot. \u201cIt\u2019s something about that stage, something about that motherf*cker that make me get buck,\u201d he says. \u201cNo other place does that for me. But me getting shot? Me getting shot made me angry. The reaction from everybody, starting from <em>Sh*t Don\u2019t Stop<\/em> to now made me wanna go harder.\u201d He recalls going on stage and performing a verse acapella, to an audience that was more polite than rabid rap crowd. \u201cLike it was some poetry sh*t,\u201d he laughs. \u201cMy leg was all wet [with blood, from his earlier wound] but I still finished that show.\u201d<\/p>\n<p>Stories of survival permeate <em>All Blue<\/em>, the Priority Records release that Perico released at the end of April 2017. Cutting through all the street-talk and prophesying is the revelation of how Perico is a <em>survivor<\/em> \u2014 right down to wicked deeds done out of necessity. He\u2019ll rap about growing up and jumping off the porch in South Central in the same breath as describing how he sold crack to his uncle, then warn that walking with your back towards traffic in his neighborhood is like asking for a near death experience. His turbulent life is vividly strung out over the course of thirteen tracks on the album\u2019s brief 35-minute runtime. When it comes to his own criminal record record, he jokingly saying it\u2019s not extensive but \u201cnot normal\u201d skimming through some juvenile hall and city jail stints. \u201cI\u2019ve done a little dumb sh*t, I got a track record.\u201d<\/p>\n<div id=\"400569799\" class=\"wp-caption module image aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-400569799\" src=\"http:\/\/uproxx.files.wordpress.com\/2017\/05\/g-perico-2.jpg?quality=100&amp;w=650\" alt=\"\" width=\"650\" \/><\/p>\n<p class=\"wp-media-credit\">PHILIP COSORES<\/p>\n<\/div>\n<\/div>\n<div class=\"woven-dfp-footer-new\"><\/div>\n<div class=\"ug_page\">\n<p>One of <em>All Blue<\/em>\u2018s best tracks, \u201cGet My Staccs,\u201d is a real-life motto to him, a song about various episodes in his life with women and more. Then there\u2019s the \u201cHow You Feel\u201d video, where he articulates every situation he\u2019s been arrested, told through the lens of someone snitching on him and cops running into his So Way Out clothing store on South Broadway. Perico is a natural pessimist, but through the outpouring of positive responses to <em>Sh*t Don\u2019t Stop<\/em> and <em>All Blue<\/em>, the icy feel of wanting to quit and start over began to dissipate.<\/p>\n<p>After all, the OGs of Los Angeles have recognized him; Snoop Dogg has taken a liking to him, telling him he need come by the studio so he can \u201cput that final spray on that curl.\u201d According to Perico, DJ Quik has embraced his sound, and one the young rapper\u2019s primary producers, Rare Beats, who hails from Watts, introduced Perico to Nipsey Hussle when he got serious about pursuing rap full-time. For Perico, it\u2019s beginning to set in that the music industry offers him something totally different, a vast change of pace from low-level street hustling.<\/p>\n<p><span class=\"embed-youtube\">[youtube https:\/\/www.youtube.com\/watch?v=HHD1hzrQGuY?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent&amp;enablejsapi=1&amp;origin=http:%2F%2Fuproxx.com]<\/span><\/p>\n<p>He\u2019s heard all the jokes about his curl and he laughs it off. Why? Because he didn\u2019t even think about a \u201clook\u201d to bring people in visually, he thought of being himself. The curl he has now has been standard since 2012, a second attempt after he got maced in jail. A long curl has been a wish of his for a while. Now it\u2019s reality.<\/p>\n<p>\u201cI\u2019m one of the only people that\u2019s doing something,\u201d he says in reference to his friends. \u201cI had to stop making myself accessible. Cause I would take an Uber or park my car at the studio and somebody would always be at that f*cking door with their negative energy, their problems\u2026 so, when you\u2019re growing and getting all the way serious about this sh*t, you gotta think like a business. This is a job, now.\u201d<\/p>\n<p>He continued, \u201cA homie hit me up and I told him I felt bad for not coming down to the hood. Cause that was my routine: Get dressed, jet on down to the block. Now I get up, and I say, \u2018F*ck, I gotta go rap.\u2019 People started believing in it. I got with Pun and I started noticing, it could help people. Me thinking on a gangster-ignorant sh*t, me getting fast money would only help people for a limited period of time. I been through the process so many times, getting a lot and then falling off and having to start over. That sh*t felt like insanity. I felt like I had to step out my comfort zone in order to get it.\u201d<\/p>\n<p>On 111th and San Pedro, Perico found some of his inspiration. He\u2019d flip as a kid in friend\u2019s backyards, taking in the blue hair rollers in the hair of OG Crip members. \u201cYou remember how the OGs were swole, muscle-bound n*ggas. Didn\u2019t matter if you were Blood, Crip, everybody was big. Everybody would hop out in khaki suits, riding in Lowriders and Suburbans. I actually got the idea from Bad, my homie Sinbad. He was like the leader of the hood, head of the hood. That n***a knew how to flip, fight, have b*tches. He was one of my biggest influences, like he was my pops. Lot of my sh*t comes from him. Only the Eastside used to know about it. A lot of my upbringing, I feel like that\u2019s the duty of a lot of artists to bring where they\u2019re from to the world.\u201d<\/p>\n<\/div>\n<div class=\"woven-dfp-footer-new\"><\/div>\n<div class=\"ug_page\">\n<div id=\"400569802\" class=\"wp-caption module image aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-400569802\" src=\"http:\/\/uproxx.files.wordpress.com\/2017\/05\/g-perico-6.jpg?quality=100&amp;w=650\" alt=\"\" width=\"650\" \/><\/p>\n<p class=\"wp-media-credit\">PHILIP COSORES<\/p>\n<\/div>\n<p>But whatever else crops up G Perico, South Broadway will always be his first love. It embraced him and he couldn\u2019t do anything wrong. He was royalty there and he was enamored by the uncut gangsters who roamed the neighborhood. It\u2019s where he encountered haters for the first time, \u201cghetto hate\u201d he calls it. The freedom he had as a kid, the availability to pursue the spoils of hustling? Someone would be lurching over him, annoyed by it all. \u201cJealousy,\u201d he sums it up. \u201cWhen I pull up and do sh*t for the hood, it\u2019s a lot of motherf*ckers who wish they could do that. You can\u2019t hate on me out in the open, you gotta hate blocks away and never hate in my face.\u201d<\/p>\n<p>When his attention focuses on something, Perico lingers a bit before picking up momentum. He could riff on The Great Migration of black families heading North and West (\u201ceverybody gotta a little South in them\u201d) or how the Ku Klux Klan has roots in the Los Angeles Police Department; his worldview isn\u2019t limited to one particular border or box. The mainstream facets of gang culture in regards to language and slang? \u201cA catch-22,\u201d he says. \u201cCause people have died over that sh*t.\u201d<\/p>\n<p>Perico\u2019s thought processes zoom through all possible outcomes, before settling naturally on Occam\u2019s Razor, the simplest solution is the correct one. That\u2019s why after studying other successful artists, <em>All Blue<\/em> clocks in at its brief yet confident run-time. \u201cYou\u2019re gonna eventually go up against your idols,\u201d he says. \u201cOf course I wanna be one of the best so I study people\u2019s projects and I noticed \u2014 all the best projects are short. I plan on releasing a few more short projects. If I drop few long ones, 18-22 songs and people only like four of them motherf*ckers, people don\u2019t wanna hear that. It\u2019s a thin line. I wanna keep them entertained. I plan on doing this sh*t for decades.\u201d<\/p>\n<p>He knows that LA means more to hip-hop than anyone would let on. It\u2019s all he knows. Which explains the curl, the staunch support of fellow acts from the area and more. \u201cI just feel like when I do sh*t, I shouldn\u2019t be apologetic about what I\u2019m doing or to fit in. I\u2019m LA. And LA is important to the country and it\u2019s important to the whole culture of f*cking rap. I feel like I\u2019m the Bible for the LA sh*t. This is Los Angeles. This is the type of sh*t that goes on in Los Angeles and this is how the majority of the people live.\u201d<\/p>\n<p>As far as signing to a label is concerned, he\u2019s far more comfortable working with Priority and distribution. \u201cAll the labels is going to do is tell you to go get a hot record,\u201d he says flatly. \u201cThey may give you some nice money but that\u2019s about it. I still don\u2019t have the intentions to take a deal yet because I want to get the demand higher to get what I truly want. Had I signed last year? That would have been the death of my growth. So when I do partner with a label, I don\u2019t want no questions. I just want to steamroll on everything.\u201d<\/p>\n<p>He pauses for a moment to take a phone call. A friend of his is outside with a gift. As soon as the man walks inside, he\u2019s holding on to a pair of Nikes. Perico and Pun\u2019s eyes light up. The white and blue Cortez have gold coins painted into the Nike check. Without hesitating, Perico kicks off the all blue Nikes he already has on his feet and slips on the Cortez.<\/p>\n<\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>In order to reach the studio where G Perico made his scorching full-length debut album All Blue, it\u2019s necessary to navigate the Los Angeles hills with the kind of driving skill set that only a <a class=\"mh-excerpt-more\" href=\"https:\/\/onewestmagazine.com\/magazine\/g-perico-future-west-coast-hip-hop\/\" title=\"Is G Perico The Future Of West Coast Hip-Hop?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":30,"featured_media":3502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2,6],"tags":[1565,1026,111,586,490,587,9,673,595,1020,554,693],"class_list":["post-3569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-music","tag-all-blue","tag-g-perico","tag-hip-hop","tag-hiphop","tag-interview","tag-los-angeles","tag-music","tag-new-music","tag-new-video","tag-news","tag-rap","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is G Perico The Future Of West Coast Hip-Hop? 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