{"id":139397,"date":"2024-11-01T15:27:51","date_gmt":"2024-11-01T22:27:51","guid":{"rendered":"https:\/\/onewestmagazine.com\/magazine\/?p=139397"},"modified":"2024-11-01T15:27:51","modified_gmt":"2024-11-01T22:27:51","slug":"ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business","status":"publish","type":"post","link":"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/","title":{"rendered":"SSG SPLURGE SHUTS DOWN THE INTERNET WITH NEW ALBUM RELEASE, &#8220;UMBRELLA BUSINESS&#8221;"},"content":{"rendered":"<p>SSG Splurge\u2019s new album, Umbrella Business, represents a fresh evolution for the Texas rapper, taking his intense, bass-heavy sound into bolder territory. Building on the raw, minimalist aesthetic that first put him on the map, Umbrella Business sees Splurge sharpening his style with heavier beats, moodier melodies, and a stronger emphasis on storytelling. Working once again with frequent collaborator Beat by Jeff, along with new producers, Splurge adds depth to his sound while maintaining his gritty vocal delivery and signature, high-impact two-minute tracks.<\/p>\n<p>Raised in Arlington by his mother, who shouldered the responsibility of raising three children while his father was incarcerated, Splurge\u2019s early years were marked by struggle and resilience. His school years were tumultuous, and he eventually left high school to navigate street life. Though he started rapping casually at 15, it was the 2018 track \u201cBackwoods\u201d that launched his career. Its minimalist, bass-driven production\u2014paired with Splurge\u2019s raw, unfiltered style\u2014distinguished him from the melodic trap wave and solidified his dark, uncompromising sound.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-139399\" src=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2024\/11\/Umbrella-Business-back-cover.png\" alt=\"\" width=\"940\" height=\"936\" \/><\/p>\n<p>Following the success of \u201cBackwoods,\u201d Splurge dropped his debut mixtape, GlockEeeee, in June 2018, entirely produced by Beat by Jeff. This release became a defining project, showcasing Splurge\u2019s intense lyrics over Jeff\u2019s thunderous 808s. He maintained his momentum that year with three additional releases: Glen Baby and No Melody in August, followed by SPLURGE GO! in November, which included the fan-favorite \u201cIntro Pt. 2,\u201d a track that amassed millions of views on WorldStarHipHop.<\/p>\n<p><strong>Instagram<\/strong>:<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/ssglilsplurge?igsh=Mzh0ZHlsNm9iOHY2\">https:\/\/www.instagram.com\/ssglilsplurge?igsh=Mzh0ZHlsNm9iOHY2<\/a><\/p>\n<p><strong>Smart Link:<\/strong><\/p>\n<p><a href=\"https:\/\/onerpm.link\/umbrellabusiness\">https:\/\/onerpm.link\/umbrellabusiness<\/a><\/p>\n<p><strong>Listening Link:<\/strong><\/p>\n<p><a href=\"https:\/\/s.disco.ac\/nvauazobpazt\">https:\/\/s.disco.ac\/nvauazobpazt<\/a><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>SSG Splurge\u2019s new album, Umbrella Business, represents a fresh evolution for the Texas rapper, taking his intense, bass-heavy sound into bolder territory. Building on the raw, minimalist aesthetic that first put him on the map, <a class=\"mh-excerpt-more\" href=\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/\" title=\"SSG SPLURGE SHUTS DOWN THE INTERNET WITH NEW ALBUM RELEASE, &#8220;UMBRELLA BUSINESS&#8221;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":61,"featured_media":139398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,5051],"tags":[932,5189,5539,5540,5541],"class_list":["post-139397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-new-music","tag-new-album","tag-new-music-friday","tag-ssg-splurge","tag-texas-hiphop","tag-umbrella-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SSG SPLURGE SHUTS DOWN THE INTERNET WITH NEW ALBUM RELEASE, &quot;UMBRELLA BUSINESS&quot; - One West Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SSG SPLURGE SHUTS DOWN THE INTERNET WITH NEW ALBUM RELEASE, &quot;UMBRELLA BUSINESS&quot; - One West Magazine\" \/>\n<meta property=\"og:description\" content=\"SSG Splurge\u2019s new album, Umbrella Business, represents a fresh evolution for the Texas rapper, taking his intense, bass-heavy sound into bolder territory. Building on the raw, minimalist aesthetic that first put him on the map, [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/\" \/>\n<meta property=\"og:site_name\" content=\"One West Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onewestmagazine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/OneWestMagazine?mibextid=wwXIfr\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-01T22:27:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2024\/11\/Splurge-pic-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"One West Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onewestmagazine\" \/>\n<meta name=\"twitter:site\" content=\"@onewestmagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"One West Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/\"},\"author\":{\"name\":\"One West Staff\",\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/#\/schema\/person\/75a18f8ee95b29239eed1e5f48812529\"},\"headline\":\"SSG SPLURGE SHUTS DOWN THE INTERNET WITH NEW ALBUM RELEASE, &#8220;UMBRELLA BUSINESS&#8221;\",\"datePublished\":\"2024-11-01T22:27:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/\"},\"wordCount\":275,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/#organization\"},\"image\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2024\/11\/Splurge-pic-1.jpeg\",\"keywords\":[\"New Album\",\"New Music Friday\",\"SSG Splurge\",\"Texas HipHop\",\"Umbrella Business\"],\"articleSection\":[\"MUSIC\",\"New Music\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/\",\"url\":\"https:\/\/onewestmagazine.com\/magazine\/ssg-splurge-shuts-down-the-internet-with-new-album-release-umbrella-business\/\",\"name\":\"SSG SPLURGE SHUTS DOWN THE INTERNET WITH NEW ALBUM RELEASE, \\\"UMBRELLA BUSINESS\\\" - 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