{"id":133314,"date":"2021-02-10T07:01:54","date_gmt":"2021-02-10T15:01:54","guid":{"rendered":"https:\/\/onewestmagazine.com\/magazine\/?p=133314"},"modified":"2021-02-10T07:01:54","modified_gmt":"2021-02-10T15:01:54","slug":"mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign","status":"publish","type":"post","link":"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/","title":{"rendered":"Melli\u2019s Single \u201cIcey\u201d Featured As Soundtrack To Adidas x Beyonc\u00e9 Icy Park Campaign"},"content":{"rendered":"<p><strong>Melii<\/strong> fans were surprised to hear the Harlem rapper\u2019s first single <strong>\u201cIcey\u201d<\/strong> featured on Adidas and Beyonc\u00e9\u2019s spot of the third collection of their collaborative partnership. With the name <strong>\u201c<\/strong><strong>Icy Park<\/strong><strong>,<\/strong>\u201d the collection is all about bringing the streets to the slopes, mixing the classic alpine style with the unparalleled street flow to bring to life an array of apparel, footwear, and accessories. <strong>WATCH THE CAMPAIGN <\/strong><a href=\"https:\/\/heliopr.us16.list-manage.com\/track\/click?u=a00e65e2c1f6cab3762da3747&amp;id=6f1219d6d9&amp;e=e775600a38\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/heliopr.us16.list-manage.com\/track\/click?u%3Da00e65e2c1f6cab3762da3747%26id%3D6f1219d6d9%26e%3De775600a38&amp;source=gmail&amp;ust=1613051738818000&amp;usg=AFQjCNGHoD1nb95MeN3J8yUIx58vzp-aNQ\"><strong>HERE<\/strong><\/a><strong>.<\/strong><\/p>\n<p><em>\u201cI\u2019m speechless!<\/em>\u201d <strong>Melii<\/strong> said when finding out Beyonc\u00e9 had used her song for her campaign, which also came as a surprise for the young rapper.<em> \u201cThis is so motivational, she really let my record play,<\/em>\u201d she added.<\/p>\n<p><strong>\u201cIcey\u201d<\/strong> was released in 2018 as <strong>Melii<\/strong>\u2019s debut single after the success her 2017 remix of Cardi B\u2019s \u201cBodak Yellow&#8221; had. It has over 11 million streams of Spotify and over 2 million views on YouTube.<\/p>\n<p>The song came about when she was in the recording studio enjoying herself and she started freestyling. She didn\u2019t think too much of it, and just let things flow, resulting in a song with empowering confidence and a shattering delivery, situating herself on top of the world, and with the world in her hands.<\/p>\n<p>The song has a club-feel to it, which is what <strong>Melii<\/strong> loved. <em>\u201cWhen I was uptown, I was asking myself what will girls be thinking at the club,\u201d <\/em>she once said in an interview,\u00a0<em>\u201cI want to empower women, connect and brag with anyone who are feeling themselves.\u201d<\/em><\/p>\n<p>That\u2019s why <strong>\u201cIcey\u201d<\/strong> is such a perfect fit for this campaign, which seeks to inspire creativity, individuality, and imagination, featuring a diverse set of collaborators that show a more accurate representation of the country we live in now, including <strong>Melii<\/strong>\u2019s ultra-Dominican hook <em>\u201cTu me tiene\u2019 dema \/ Cuida\u2019o si me toca\u2019 te quema,\u201d<\/em> which at the time was unprecedented as we hadn\u2019t really heard authentic Dominican Spanish in a mainstream hip-hop English song without it being the forced and overused <em>\u201cmamacita\u201d<\/em> and its derivatives.<\/p>\n<p>https:\/\/youtu.be\/6-7UtH2tQA8<\/p>\n<p>This campaign once again proved <strong>Melii<\/strong>\u2019s music is timeless, and she\u2019s just starting to leave her legacy on this world. Currently, <strong>Melii\u2019<\/strong>s latest single \u201c<a href=\"https:\/\/heliopr.us16.list-manage.com\/track\/click?u=a00e65e2c1f6cab3762da3747&amp;id=2ce22c1e74&amp;e=e775600a38\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/heliopr.us16.list-manage.com\/track\/click?u%3Da00e65e2c1f6cab3762da3747%26id%3D2ce22c1e74%26e%3De775600a38&amp;source=gmail&amp;ust=1613051738818000&amp;usg=AFQjCNGauS3dz2gtK2DXHcIQCkFtCMdBsw\">You Ain\u2019t Worth It<\/a>\u201d featuring <strong>6BLACK<\/strong> has garnered over 3 million streams on Spotify and almost 2 millions views on YouTube. \u201cYou Ain\u2019t Worth It,\u201d is an empowering \u201cex-anthem\u201d that calls attention to the story of lovers at odds, detailing the lows of fickle relationships. The track garnered high praise by<a href=\"https:\/\/heliopr.us16.list-manage.com\/track\/click?u=a00e65e2c1f6cab3762da3747&amp;id=7c2eac5a6f&amp;e=e775600a38\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/heliopr.us16.list-manage.com\/track\/click?u%3Da00e65e2c1f6cab3762da3747%26id%3D7c2eac5a6f%26e%3De775600a38&amp;source=gmail&amp;ust=1613051738818000&amp;usg=AFQjCNHJyvI6bZ1aG2-MjM7SnugkX5SYiQ\"><strong>Variety<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/heliopr.us16.list-manage.com\/track\/click?u=a00e65e2c1f6cab3762da3747&amp;id=75fce0bd03&amp;e=e775600a38\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/heliopr.us16.list-manage.com\/track\/click?u%3Da00e65e2c1f6cab3762da3747%26id%3D75fce0bd03%26e%3De775600a38&amp;source=gmail&amp;ust=1613051738818000&amp;usg=AFQjCNGyNGU5mo72HJ0LCbhSq4ssIGnVAA\"> <strong>Billboard<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/heliopr.us16.list-manage.com\/track\/click?u=a00e65e2c1f6cab3762da3747&amp;id=532dac41f5&amp;e=e775600a38\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/heliopr.us16.list-manage.com\/track\/click?u%3Da00e65e2c1f6cab3762da3747%26id%3D532dac41f5%26e%3De775600a38&amp;source=gmail&amp;ust=1613051738818000&amp;usg=AFQjCNEr_bd86PcWYhzBpBhaI2v9tFPJVw\"> <strong>Complex<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/heliopr.us16.list-manage.com\/track\/click?u=a00e65e2c1f6cab3762da3747&amp;id=a56098a7aa&amp;e=e775600a38\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/heliopr.us16.list-manage.com\/track\/click?u%3Da00e65e2c1f6cab3762da3747%26id%3Da56098a7aa%26e%3De775600a38&amp;source=gmail&amp;ust=1613051738818000&amp;usg=AFQjCNFK7Gbo98bwsAMQdx53LWpSH2oM7g\"> <strong>NYLON<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/heliopr.us16.list-manage.com\/track\/click?u=a00e65e2c1f6cab3762da3747&amp;id=5e16a1982d&amp;e=e775600a38\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/heliopr.us16.list-manage.com\/track\/click?u%3Da00e65e2c1f6cab3762da3747%26id%3D5e16a1982d%26e%3De775600a38&amp;source=gmail&amp;ust=1613051738818000&amp;usg=AFQjCNEzrEQJetUh1vL7Nhf91JPRz7rz2g\"> <strong>XXL<\/strong><\/a> and more.<\/p>\n<p>Watch Melii\u2019s \u201cYou Ain\u2019t Worth It\u201d ft. 6lack below.<\/p>\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/84d64ets6sY\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Melii ft. 6LACK - You Ain&#039;t Worth It (Official Music Video)\" title=\"Play video &quot;Melii ft. 6LACK - You Ain&#039;t Worth It (Official Music Video)&quot;\">https:\/\/youtu.be\/84d64ets6sY<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/84d64ets6sY\" title=\"Melii ft. 6LACK - You Ain&#039;t Worth It (Official Music Video)\">Melii ft. 6LACK &#8211; You Ain&#039;t Worth It (Official Music Video) (https:\/\/youtu.be\/84d64ets6sY)<\/a><\/noscript><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Melii fans were surprised to hear the Harlem rapper\u2019s first single \u201cIcey\u201d featured on Adidas and Beyonc\u00e9\u2019s spot of the third collection of their collaborative partnership. With the name \u201cIcy Park,\u201d the collection is all <a class=\"mh-excerpt-more\" href=\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/\" title=\"Melli\u2019s Single \u201cIcey\u201d Featured As Soundtrack To Adidas x Beyonc\u00e9 Icy Park Campaign\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":58,"featured_media":133315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3,5,6],"tags":[4425,702,2738,4424],"class_list":["post-133314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","category-music","tag-adidas","tag-beyonce","tag-icey","tag-melii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melli\u2019s Single \u201cIcey\u201d Featured As Soundtrack To Adidas x Beyonc\u00e9 Icy Park Campaign - One West Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melli\u2019s Single \u201cIcey\u201d Featured As Soundtrack To Adidas x Beyonc\u00e9 Icy Park Campaign - One West Magazine\" \/>\n<meta property=\"og:description\" content=\"Melii fans were surprised to hear the Harlem rapper\u2019s first single \u201cIcey\u201d featured on Adidas and Beyonc\u00e9\u2019s spot of the third collection of their collaborative partnership. With the name \u201cIcy Park,\u201d the collection is all [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"One West Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onewestmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T15:01:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2021\/02\/A6FEE5E0-9BE0-4E29-BCFE-E0117F97DEFF.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1373\" \/>\n\t<meta property=\"og:image:height\" content=\"1491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Malcolm Worsham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onewestmagazine\" \/>\n<meta name=\"twitter:site\" content=\"@onewestmagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Malcolm Worsham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/\"},\"author\":{\"name\":\"Malcolm Worsham\",\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/#\/schema\/person\/eb4f8366962c5d2cc9e7715fb0605d8f\"},\"headline\":\"Melli\u2019s Single \u201cIcey\u201d Featured As Soundtrack To Adidas x Beyonc\u00e9 Icy Park Campaign\",\"datePublished\":\"2021-02-10T15:01:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/\"},\"wordCount\":453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/#organization\"},\"image\":{\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/onewestmagazine.com\/magazine\/wp-content\/uploads\/2021\/02\/A6FEE5E0-9BE0-4E29-BCFE-E0117F97DEFF.jpeg\",\"keywords\":[\"Adidas\",\"beyonce\",\"Icey\",\"Melii\"],\"articleSection\":[\"FASHION\",\"LIFESTYLE\",\"MUSIC\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/\",\"url\":\"https:\/\/onewestmagazine.com\/magazine\/mellis-single-icey-featured-as-soundtrack-to-adidas-x-beyonce-icy-park-campaign\/\",\"name\":\"Melli\u2019s Single \u201cIcey\u201d Featured As Soundtrack To Adidas x Beyonc\u00e9 Icy Park Campaign - 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