{"id":132541,"date":"2020-10-23T08:56:39","date_gmt":"2020-10-23T15:56:39","guid":{"rendered":"https:\/\/onewestmagazine.com\/magazine\/?p=132541"},"modified":"2020-10-23T08:56:39","modified_gmt":"2020-10-23T15:56:39","slug":"pop-artist-ben-schuller-releases-new-single-pact-ink","status":"publish","type":"post","link":"https:\/\/onewestmagazine.com\/magazine\/pop-artist-ben-schuller-releases-new-single-pact-ink\/","title":{"rendered":"Pop Artist Ben Schuller Releases New Single &#8220;Pact Ink&#8221;"},"content":{"rendered":"<p>Quick off the heels of his somber track \u201cBe Somebody Else\u201d, pop artist and producer <a href=\"https:\/\/www.instagram.com\/heybenschuller\/\">Ben Schuller<\/a> takes a look at the extreme lengths we\u2019re willing to go for fame in his new single \u201cPact Ink\u201d. The track\u2019s eerie tones and shadowy production provide a backdrop for this commentary on our generation\u2019s desperation for attention. A term defined as the \u2018specially prepared ink that a contract with the devil must be written in\u2019, \u201cPact Ink\u201d uses this lyrical imagery to discuss what we\u2019re willing to do to make it to the top.<\/p>\n<p>Pact Ink serves as the fifth entry to Ben\u2019s upcoming concept album \u201cNew Roaring 20\u2019s\u201d. After the previous chapter, \u201cBe Somebody Else\u201d looked at the ways addiction to social media can lead to self-doubt and a warped self-esteem, \u201cPact Ink\u201d finds Ben doubling down. Instead of detaching from the fake highlight-reel world of the Internet, Ben is defiantly insisting on doing what it takes to reach these unrealistic expectations. With lines like \u201c<em>I\u2019d go anywhere that you want me too, Bloody road but I\u2019d take it if it\u2019s what if it\u2019s what it took \/\/ Strip me down, build me up until I\u2019m bulletproof, Dotted line, Imma sign without a second look\u201d <\/em>Ben captures the desperation many face as they try to achieve a level of fame.<\/p>\n<p>\u201cPact Ink hits on an emotion I\u2019ve found myself digging into a few times, this thought that to be happy I need to get the top at any cost. It sounds admirable on its face\u2014the same \u201cdo whatever it takes to win\u201d mentality we usually praise. But is there a line? If you\u2019re compromising who you are, are you actually going to be content when you get there? There\u2019s a low point where you stop caring, you give in\u201d says Ben.<\/p>\n<p>Ben Schuller\u2019s modest start in the industry, recording acoustic covers of modern hits eventually led him to writing and producing songs with YouTube-based music group, NerdOut. His tracks have been played over 500M times cross-platform proving his relatable sentiments are resonating with listeners. \u201cNew Roaring 20\u2019s\u201d has offered fans an emotional push and pull through struggles with self-doubt, internet clout and our obsession with social approval. Ben understands that our self-perception is often influenced by the way that others see us. And with hits like \u201cPact Ink\u201d he proves that sometimes human beings will do whatever it takes to maintain a chosen image.<\/p>\n<p>Watch &#8220;Pact Ink&#8221; on YouTube <a href=\"https:\/\/www.youtube.com\/watch?v=9At19KADch4\">here<\/a>.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Quick off the heels of his somber track \u201cBe Somebody Else\u201d, pop artist and producer Ben Schuller takes a look at the extreme lengths we\u2019re willing to go for fame in his new single \u201cPact <a class=\"mh-excerpt-more\" href=\"https:\/\/onewestmagazine.com\/magazine\/pop-artist-ben-schuller-releases-new-single-pact-ink\/\" title=\"Pop Artist Ben Schuller Releases New Single &#8220;Pact Ink&#8221;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":62,"featured_media":132540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,6],"tags":[],"class_list":["post-132541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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