{"id":131663,"date":"2020-07-28T11:05:40","date_gmt":"2020-07-28T18:05:40","guid":{"rendered":"https:\/\/onewestmagazine.com\/magazine\/?p=131663"},"modified":"2020-07-28T11:05:40","modified_gmt":"2020-07-28T18:05:40","slug":"benshuller-crusingaltitude","status":"publish","type":"post","link":"https:\/\/onewestmagazine.com\/magazine\/benshuller-crusingaltitude\/","title":{"rendered":"The Fragility of Internet Fame is Discussed in Ben Schuller&#8217;s New Hit: &#8220;Cruising Altitude&#8221;"},"content":{"rendered":"<p>Singer\/Producer, Ben Schuller confronts how success can bring a false sense of invincibility in his new hit, \u201cCruising Altitude\u201d. The official video begins normal enough; Ben puts his bag in the overhead compartment of his first-class flight and sits down to a glass of champagne. The mood is light as the other passengers sip their drinks and smoke cigars. There\u2019s a feeling as if we\u2019ve finally \u201cmade it,\u201d but the quick cut to performance shots among plane wreckage make it clear this feeling won\u2019t last for long. Ben delivers catchy pop melodies over feel good beats as we wonder when it will all come crashing down. Eventually we reach the climax, with Ben alone in the airplane as it rapidly descends to its inevitable end. But just before impact, the beat re-enters and the party is back on\u2014a reminder of how easy it is to ignore our own self-destruction if it means returning to the comfortable mindset that nothing can go wrong.<\/p>\n<p>The symbolism is strong; Ben uses first-class as a metaphor for telling ourselves that since we\u2019ve made it to the top, we\u2019re never coming down. The lyrics progressively poke holes in what seems to be the perfect picture. As people become more and more successful, it becomes easier and easier to gloss over real problems in order to maintain that feeling of success. Ben applies this to the turbulence that comes with trying to build a music career in today\u2019s social media-obsessed world: \u201cI thought all I needed to be happy was more clicks, more streams, more follows, etc. But when it all comes crashing down, it comes down hard.\u201d The music industry is inherently unpredictable, even more so now that artists can blow up overnight based on one viral post. \u201cThe plane, and it\u2019s crash later on, is meant to represent how fragile happiness can be if we build it on artificial things. But also to show how reckless I\u2019ve been. Almost as if I\u2019ve trained my mind to crave a lifestyle so much that I don\u2019t even care if it\u2019s wrecking me. I\u2019ve just wanted to keep the party going.\u201d<\/p>\n<p style=\"text-align: center\"><em>\u201cForget the writing on the wall, we were right before \/ The moment\u2019s got me invincible, and I want some more, yeah I want some more\u201d<\/em><\/p>\n<p>Ben Schuller came up in the age of acoustic covers; while in school, he began building an online following for his simple piano\/vocal reworkings of radio hits. Trading his small Michigan town for Nashville in 2014, he began to carve out his place as a pop-oriented electronic artist, mixing his festival-ready production with an emotive coffeeshop vocal style. As a solo artist and with his YouTube-based music group, NerdOut, Schuller\u2019s blend of anthemic beats and bright melodies has been played over 500 million times across platforms and taken him to four continents. But with his current project, \u201cNew Roaring 20s,\u201d he\u2019s skipping the breakup songs and light-hearted pop tracks. The upcoming concept album takes a look at \u201cthe unique and often tragic social identity of our generation, while at the same time giving a deeply personal account of my own mental health struggles as an artist in the age of the Internet.\u201d The record\u2019s second single, \u201cCruising Altitude\u201d is a prime example of his ability to blend complex subject matter with catchy beats and melodies that keep people coming back for more.<\/p>\n<p>Watch &#8220;Cruising Altitude&#8221; on YouTube <a href=\"https:\/\/www.youtube.com\/watch?v=VgG2nEiuAfE\">here<\/a>.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Singer\/Producer, Ben Schuller confronts how success can bring a false sense of invincibility in his new hit, \u201cCruising Altitude\u201d. The official video begins normal enough; Ben puts his bag in the overhead compartment of his <a class=\"mh-excerpt-more\" href=\"https:\/\/onewestmagazine.com\/magazine\/benshuller-crusingaltitude\/\" title=\"The Fragility of Internet Fame is Discussed in Ben Schuller&#8217;s New Hit: &#8220;Cruising Altitude&#8221;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":62,"featured_media":131665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-131663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Fragility of Internet Fame is Discussed in Ben Schuller&#039;s New Hit: &quot;Cruising Altitude&quot; - One West Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onewestmagazine.com\/magazine\/benshuller-crusingaltitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fragility of Internet Fame is Discussed in Ben Schuller&#039;s New Hit: &quot;Cruising Altitude&quot; - One West Magazine\" \/>\n<meta property=\"og:description\" content=\"Singer\/Producer, Ben Schuller confronts how success can bring a false sense of invincibility in his new hit, \u201cCruising Altitude\u201d. 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