HyperX, a leading brand in the gaming and esports industry has announced a collaboration with Red Light Management gaming subsidiary HIT COMMAND for upcoming live and online streaming events. By joining forces with HIT COMMAND’s music and entertainment celebrities as well as HyperX’s esports and sports star talent roster, the two top performance companies are creating a brand new experience by merging entertainment and gaming.
Some activities that Hyper X plans to participate in include artist gifting, product sponsorships and helping artists set up live streams. HyperX has established its gaming and esports presence with influencers, athletes and celebrities including notable athletes Joel Embiid, Gordon Hayward, JuJu Smith-Schuster, and Grammy winning artist Post Malone. HIT COMMAND has a history in the music industry and has worked with artists such as Borgore, deadmau5, Dillon Francis, Zedd, Murda Beatz, Chainsmokers, and more.
Leading up to today’s announcement, HyperX and HIT COMMAND have worked together on several events including Deadmau5’s Pop-up store supporting his Cube V3 NYC performances, Beatport Records “ReConnect” livestream event and “Dance Music Gives Back,” a streaming dance music festival organized by HIT COMMAND that featured major artists including Krewella, Boogie T, Borgore, Pluko, Wuki, Ookay, GG Magree, DUCKY, Kristian Nairn, Whipped Cream, and others.
We anticipate a positive outcome from this forward thinking partnership and with the forced boom in livestreaming, the music/gaming crossover seems nothing less than inevitable.