After 20 years in the jewelry industry, what separates Devon from his competitors (besides the inventory) is their student mindset; that willingness to learn and master new tricks of the trade. From jewelry selection, cleaning, and appraisals, to chain and watch repair, as well as the ever-evolving grill game—there’s simply no length they won’t go to in order to provide quality aesthetics in the world of hip-hop and abroad.
This mentality didn’t spring from nowhere, however. It came from 12 years serving in the Navy and watching his family run things in San Bernardino. After relocating to their current Waterman location in 1999, Devon began rebranding and building the solid reputation that he’s known for to this day. Perhaps it was that military attention-to-detail which allowed a then-33-year-old Devon, with limited sales experience, to take over with such profound success.
Discover their online shop at www.devonjewels.com