Team Whistle, an entertainment and sports media company, today premiered a new series, “Coi Vs,” starring Republic Records artist Coi Leray. Known for her recent hit “No More Parties”, the series will follow Coi as she competes in over-the-top obstacle courses and pie-eating competitions with other celebrities such as Famous Los and FatBoy in pilot episodes. The series premiered on Whistle’s YouTube channel with additional distribution and promotion across their social networks.
Team Whistle specializes in reaching Millennial and Gen Z audiences across social, digital and AVOD, and through this partnership will leverage their network reach to promote Republic’s upcoming superstar. In addition to this partnership, Team Whistle and Republic will look to work with more of the label’s rising talent and create relationships and notoriety with fans by revealing artists in unexpected and relatable ways.
Team Whistle’s relatable roster of shows and series have a strong following of young people who have a vested interest in what’s up and coming in music. Nearly 3 out of 4 Team Whistle fans listen to over an hour of music per day, and 69% of them say music is important to their social life.
“Our audience is always looking for the next cool, relatable artist, athlete or viral content and they come to our platform for shows with talent they won’t find anywhere else,” said Noah Weissman, SVP, Content at Team Whistle.
“We’re excited to combine our creative concepts with Republic Records – the hottest label in the game – and their incredible roster to introduce fans to a new generation of emerging talent in the show formats they love best on social and digital.”
“We’re always on the lookout for new avenues to spotlight our talent, and Team Whistle’s built in network and creativity presents a great opportunity for new fans to get to know our emerging artists.” said Chris Blackwell, SVP, Creative Content at Republic Records.