Afrojack is one of the biggest names in today’s music. Known for his game-changing catalog of hits, it was revealed today that the chart-topping recording artist is the new star of streetwear backpack brand Sprayground.
According to a press release, Sprayground and Afrojack collaborate to make a sleek, useful bag for DJs. The line of bags is made of all white vegan leather and includes an inside laptop pocket large enough for a 17-inch screen (which is what most DJs carry) and zip pockets for external hard drives and thumb drives. The infamous shark mouth of Sprayground stands out in a bold red and black; one will definitely catch eyes with this bag.
The brand enlists Afrojack as the brand’s new face in an effort to expand awareness internationally. The campaign resonates with your career, style, or interests, providing a bag for your preference.
Sprayground founder David Ben David met up with Afrojack in Dubai. Through the meeting, the two decided to structure the high-profile collaboration. With Afrojack’s energy and currently being on tour, this is nothing short of perfect timing.
Born Nick van de Wall in the Netherlands. The producer, remixer, and programer Afrojack name come from the fact he had a huge Afro as a child and enjoyed “jacking”, a popular house music dance move. He started his career as a teenager by playing in local clubs and pubs. His commonly played music is majorly popular in the dance scene— EDM and Pop.
Currently, on tour, Afrojack will be in New York City on August 30, 2019, performing at the sold-out Electric Zoo.