If you’re familiar with the iconic career (still ongoing) of Snoop Dogg, than you are familiar with his love for the Dirty South. The region helped resurge his career in the 90s and now he returns to reigning region with his own label and artist in Doggystyle South’s Triggs. Parading his new artist around during BET Experience, the protege makes his global introduction in new video, properly-titled, “Lit”.
Directed by Anchor Life Films, the new video shows Triggs’ street charisma, swag, and bravado. The song is built on high energy, rowdy persona, and party time ready. The visual presentation reassures Snoop undeniable appeal to the rest of the world.
“Lit” is the follow up to Triggs debut release, “Sittin on Top of the World”. The collective of new music is a lead up to Triggs promising full-length debut slated for a late-2019 release.
Watch “Lit” by Triggs, available now, courtesy of Doggystyle South.
Heavily supporting his new artist, several weeks ago, Snoop hosted a star-studded showcase for Triggs, introducing the new single and with several new tracks and a live performance. Watch the complete recap below.
Eager to learn more about Triggs? Watch the latest interview with Snoop and Triggs for Hip Hop DX now.
For more on Triggs, follow the rising star on Instagram.