Brandishing a breathless and aggressive delivery, KiingRod brings a unique energy to post-hyphy production. Highlighting his ability to draw attention wherever he goes, KiingRod shares the bright club anthem “Viral.”
Aided by a hook from JT The 4th, signed to E-40’s Sick Wid It Records, KiingRod tells his tale of rags to riches, snarling at haters and non-believers: “Money can’t change me, but it’ll change the way they view/I don’t fuck with the fakes, so why you think I need you?/Bitch!” In the video, KiingRod and JT stunt in a Rolls Royce in front of a picturesque Northern California house, counting cash and flipping off the camera.
“Viral” is the latest single from Just The Beginning, the upcoming mixtape from KiingRod, an affiliate of Vallejo supergroup SOB x RBE. Featuring appearances from Yhung T.O. & DaBoii of SOB x RBE, YBN Nahmir, JT The 4th, Lil Sheik, Flexcity Streetz, Lil Noonie, and Kbgocrazy, Just The Beginning arrives on August 3rd.
Born and raised in Vallejo, CA, KiingRod is an exciting new talent in the region. Growing up, Rod lived in the same neighborhood as DaBoii of SOB x RBE, where they became fast friends and taught each other how to rhyme. Both rappers have a breathless delivery, giving the effect that they will jump out of your speakers into your living room if you talk shit. In 2016, KiingRod struck gold with “Knockdown,” a bouncy and intimidating collaboration with rapper Mike Sherm that earned over 6 million views on YouTube.
KiingRod parlayed the momentum from that single into Rags To Riches, the young rapper’s debut mixtape, which featured an appearance from Philthy Rich and yielded the hit song “Rampage,” which garnered five million views.
With his SOB x RBE brethren at his back, KiingRod is ready to hit the big time with Just The Beginning, hitting stores next week via EMPIRE.
Watch “Viral” below.