Veteran New York rapper and a respected businessman, Jim Jones exemplifies the classic rags-to-riches story. Taking over VIP in a neon-lit club, Jones lives a life of luxury in “Gotta Play The Game,” his latest video.
Featuring a standout appearance from YFN Lucci, whose soaring melodic hook perfectly fits the piano-led production, “Gotta Play The Game” is a hustler’s anthem, blending regions and genres with its universal message of turning lemons into lemonade. “Gotta Play The Game” is the latest video from ‘Wasted Talent’.
Inspired by a quote from the end of the Robert DeNiro film A Bronx Tale, Wasted Talent explores the way many of the movie’s themes, including coming of age in a poor neighborhood and struggling to maintain legitimacy when resisting the allure of the gangster life,
Watch “Gotta Play the Game” below.