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A “sexist” advert banned from the facet of buses and trams has appeared on a big billboard. On Wednesday, פרסום טכנאי קירור Nottingham air conditioning firm Not Just Cooling launched a new campaign that accommodates the tagline “Your spouse is hot” alongside a photograph of a lady. The ad, which has appeared by the facet of a primary highway in the town, was initially rejected by transport bosses. Adverta, which is responsible for advertisements on buses and trams in Nottingham, stated it would cause offence. Professor Carrie Paechter, director of the Nottingham Centre for Children, Young People and Families, advised the BBC she thought the advert looked “like something out of the 1950s” and טכנאי מזגנים בראשון לציון should be eliminated. “If I had young children, I wouldn’t want them passing that on the way in which to highschool, due to the messages it provides them about society,” she stated. Not Just Cooling director Lee Davis said he has had no complaints and the billboard has had a “positive response from men and women”. “It went up final Wednesday,” Mr Davis, who has run the family enterprise for 10 years, instructed i. “We couldn’t put it on the buses and trams, however that is a personal firm and there have been no objections. “We’re simply trying to market air conditioning. Usually individuals see polar bears and penguins, so we’re doing something completely different. “It’s not meant to cause offence. The Advertising Standards Authority (ASA) mentioned it has acquired two complaints about the advert to this point. A spokeswoman advised i: “We’ve received two complaints about this. It comes after the ASA set out new guidelines banning adverts which promoted damaging gender stereotypes. It means brands can no longer depict scenes comparable to women doing household chores whereas males calm down with a beer.
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